I’ve worked on countless pieces of In-store material (FSDU’s, Pallets, Gravity feeders etc…) and one thing I’ve noticed…the measurements and sizes that are provided are almost always wrong!
Warner required a suite of POS that showcased products from both, Boomerang & Cartoon Network. The original tagline I came up with was ‘TOONIVERSE’ but due to legal issues, it ended up being changed to Toon-Universe….
Fisher-Price, revamped the classic Viewmaster for a modern, digital age. I was asked to create 3 concepts of an FSDU (Free Standing Display Unit) that would best advertise the new products, they wanted to see a Bronze, Silver and Gold approach to the designs that would reflect the costs involved when created & placed in situ.
Gold – Large, totally bespoke unit, with multiple diecut & 3D elements.