I recently constructed two of my own children and find them massively challenging, the whole experience has definitely influenced my design work with Mattel.  Its been great to work on brands such as Hot Wheels, Disney & Fisher-Price as I still have the nostalgia of owning those toys from my childhood.

Some examples of press ads that I created for various publications.

Press AdsPlay The Game

Hot Wheels & Disney’s Cars – A2 Collector Posters. The posters allow kids to see the full range of toys available and chart their own collection, plus they’re full of fun activities for them to enjoy.

Hot wheels & Cars Collector Poster

Hot Wheels 12-page booklet explaining the connectability of the Hotwheels track.

Hot Wheels - Leaflet

I used to worship the Argos catalogue as my bible for obtaining Christmas presents…I never realised until now, how difficult these pages would be to create. There is so much thought, science & puzzling that goes into their construction.

Lego Dimensions

6 page Fold-out leaflet for Lego Dimensions

Lego Dimensions

Working with HIT we developed the concept of an exciting retail tour which would travel all over the country. Using the shell of a double decker bus we created a unique experience like no other, with content and activities for both children and parents to enjoy.

Barbie – Princess Power, staircase display for the Nuremberg Toy fayre. Various different banner formats were created (Airport Banners, Digital Screens, Billboards Etc…) throughout the site area, helping to raise a strong awareness of the brand.

Barbie Nuremberg Staircase

Bespoke POS that I created for various retailers & toystores

Bus wrap that I created for the Monster High – Haunted Bus tour. I also designed a photo opportunity wall, photo case, stickers & other merchandise.


Monster High