I was tasked with creating a bespoke press release box for ‘Blaze & the Monster Machines’ to contain A3 posters, stickers & small diecast toys. The challenge was to design a box, which is branded and prompted an element of fun & interaction.
After tweaking some initial concepts, I developed a box that unfolded into a stadium with a ramp. I made a small mock-up to help me understand how my concept was going to work.
My artwork was finalised and applied to the relevant panels on the template. The box was designed & built as 2 seperated panels that were interlocked, to help give strength to the overall structure. The deadline was really tight on this project. I had one day concepting and another day creating final artwork ready for print.